The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
FCB / New York
Client
Title
Category
Award
Points
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Dynamic Data Visualization
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Experiential & Immersive
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Real-Time Data
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Creative Use of Data
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / New Ideas in Direct Marketing
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Direct Marketing
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Craft / Use of Technology
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Radio & Audio
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Experiential & Immersive
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Film
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Film
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Film
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Use of Media in Public Relations
Points: 21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Dynamic Data Visualization
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Experiential & Immersive
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Real-Time Data
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Creative Use of Data
Award:
2025 Creative Use of Data Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Moving Image / Single
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / New Ideas in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Direct Marketing
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Use of Media in Radio & Audio
Award:
2025 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Animation / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00